HOLLYOAKS actress Jennifer Metcalfe cut the ribbon at the opening of the new women's clothes shop Lipsy in Liverpool city centre.

Jennifer, who plays Mercedes McQueen in the hit teen soap, was joined by her glamorous co-stars at the store's launch in the city’s Liverpool One.

The soap stars had earlier enjoyed a luxurious afternoon of pampering and “gifting” at the city's Malmaison hotel.

Famous faces from Coronation Street and Shameless were also among those invited to the Liverpool retreat, organised by the fashion brand on Wednesday.

Lipsy boss Dahlia Shaffer said: “Lipsy is a young fashion brand and because we deliver sexy and glamorous clothes it appeals to the girls from Hollyoaks and Coronation Street.”